Four felt creatures.&nbsp;Huggable.&nbsp;Instantly loved by Greek kids and adults who understood what they were actually for. Not branded mascots, but something real enough to touch, to trust, to learn from.The monster work was half the job. The other half? We rebuilt the Goulandris Museum from scratch. Every wall. Every corner. Every light condition. Photorealistic down to the obsessive detail.&nbsp;Then we let these creatures loose in it, and they moved as they belonged there.Not composited, not pasted.&nbsp;Living in an actual space.That's the craft that matters.&nbsp;Kids recognise the museum.They want to go there. The monsters aren't selling the space, they're inhabiting it so naturally that the Institution stops feeling like an institution.&nbsp;It feels like home. Like a place where weird, soft creatures just happen to exist and teach you something along the way.Greece didn't just watch them.They kept them. Turned them into something bigger than a campaign.&nbsp;That's not marketing.&nbsp;That's a culture shift. &nbsp;

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Saturday at Museum Goulandri with Ethniki Insurance 

When live action Meets cairo Magic: &nbsp; Crafting an Animated Sequence for a Red Sea Premiere &nbsp; Some projects stroll into your inbox. This one burst through the door, glowing, demanding to be made. &nbsp; This year at the Red Sea Film Festival, a live action feature will unveil a fully animated sequence created inside our Cairo studio, a sequence that doesn’t interrupt the film, but slides into it, dissolving into the story like a secret passage the camera suddenly remembers. &nbsp; A hybrid dream. A poetic risk. A collaboration powered by instinct and trust. &nbsp; The Creative Constellation: Sara Taibah &amp; Anas Batahaf &nbsp; At the heart of this journey is our long time friend and multi talented creative force Sara Taibah, a storyteller whose imagination works like a living organism: soft, sharp, emotional, and fiercely intelligent. Working with Sara is like being handed the blueprint of a dream and asked to build it with real tools. &nbsp; Then came the fire: Anas Batahaf, the director shaping this universe. &nbsp; Anas isn’t a filmmaker who watches from the sidelines. He dives into the frame, moves through rhythm, and directs with a pulse that pushes everyone toward a higher altitude. He brings poetry with intention, emotion with precision, and boldness without ego. &nbsp; He didn’t want animation as an “insert.” He wanted a rupture, a moment where the film blooms into another dimension without losing its heart. A living, breathing emotional gateway. &nbsp; Working with Anas feels like orbiting a star that knows exactly where it wants you to go. &nbsp; Film Clinic, The Backbone of Trust &nbsp; None of this could’ve happened without the unwavering support of our co producers, Film Clinic, a team that doesn’t just believe in films, but believes in risks worth taking. &nbsp; Film Clinic placed real trust in ZANAD: trust to experiment, trust to craft, trust to merge animation and live action without compromising the film’s soul. They didn’t just stand behind the project, they held the creative space open so this sequence could evolve into something meaningful. &nbsp; Their support turned a brave idea into a cinematic reality. &nbsp; A Fairy Tale Whisper, Born in Cairo &nbsp; The sequence carries a subtle Pinocchio esque fairy tale scent, a spirit of handcrafted emotion, innocent silhouettes hiding deeper truths. Not imitation. Interpretation. &nbsp; Inside our Cairo studio, that spirit transformed into frames: brush strokes, digital breath, pencil ghosts, and a world that feels like it always lived inside the film, waiting to be unlocked. &nbsp; Finding the Seam, Then Making It Disappear &nbsp; The challenge wasn’t animation. It was invisibility. &nbsp; We studied the live action scenes like archaeologists: palette, rhythm, emotional tone, texture, silence. The animated sequence needed to be a natural extension, not a detour. A memory unfolding. A breath the film was already holding. &nbsp; A patch so perfectly woven, the audience forgets it was ever separate. &nbsp; Cairo Craft, Red Sea Ready &nbsp; Frame by frame, the sequence was shaped by our team in Cairo, a crew that treats animation not as decoration but as architecture. As narrative muscle. As emotional engineering. &nbsp; This project reminded us why animation exists: to reveal the invisible. To express the impossible. To expand the story without breaking the spell. &nbsp; See You at the Red Sea &nbsp; What started as an idea became a shared heartbeat between: &nbsp; Sara Taibah’s imagination, Anas Batahaf’s fire, Film Clinic’s trust, and ZANAD’s craft. &nbsp; A hybrid dream stitched into a live action world. A risk worth taking. A moment we’re proud of. &nbsp; See you at the Red Sea Film Festival. This one carries magic. This one carries courage. This one is ZANAD. &nbsp;

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A MATTER OF LIFE OR DEATH 

We partnered with GoodPeople and Leo Burnett alongside creative visionary Ali Ali to craft something extraordinary for Salam SA.&nbsp;&nbsp;This wasn't just a campaign, it was a masterclass in production versatility.&nbsp;We pushed our technical arsenal across four distinct production disciplines: cutting-edge CGI, sophisticated mixed-media integration, hand-crafted 2D animation, and immersive 3D environments.&nbsp;&nbsp;Each style brought its own language, its own precision, its own visual impact. The real magic? Seamlessly weaving them together into a single narrative that bounces between nostalgic imagination and visceral live-action reality.&nbsp;From concept to final frame, this spot demanded exacting craftsmanship at every stage meticulous pre-production planning, technically ambitious post-production, and uncompromising attention to detail.&nbsp;We partnered with GoodPeople and Leo Burnett alongside creative visionary Ali Ali to craft something extraordinary for Salam SA.&nbsp;This wasn't just a campaign, it was a masterclass in production versatility.We pushed our technical arsenal across four distinct production disciplines: cutting-edge CGI, sophisticated mixed-media integration, hand-crafted 2D animation, and immersive 3D environments.&nbsp;Each style brought its own language, its own precision, its own visual impact. The real magic? Seamlessly weaving them together into a single narrative that bounces between nostalgic imagination and visceral live-action reality.From concept to final frame, this spot demanded exacting craftsmanship at every stage meticulous pre-production planning, technically ambitious post-production, and uncompromising attention to detail.&nbsp;The result is a telecom odyssey that doesn't just showcase diversity of style, it demonstrates the depth of creative thinking and technical mastery required to execute at the highest level. &nbsp;The result is a telecom odyssey that doesn't just showcase diversity of style, it demonstrates the depth of creative thinking and technical mastery required to execute at the highest level.

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SALAM 2.0

Mixed media

Edita’s Todo characters had an identity problem. Round. Friendly. Forgettable. The kind of mascots that could’ve belonged to anyone. We weren’t here to kill them — just fix them.One rule: don’t go too far. So we didn’t. We pushed the anatomy just enough for each character to own their silhouette. Gave them each a backstory — where they came from, what drives them, why they’re here. Then built the rest from that. An emergency finger that isn’t a joke, it’s a personality. A wardrobe that’s not costume design, it’s character design.Same Todo. Finally got a face — and a life — to match. It’s alivereee!!!!

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TODO

Mascots

A Greek–Egyptian Creative Riot: Four Little Monsters for ETHNIKI Back to Greece, our favourite creative battleground. With TOP CUT’s frame-sculpting, BBDO/ATHENS’s creative magic, and ETHNIKI’s steady hand, we dove headfirst into our most chaotic, playful adventure yet. A campaign starring four tiny creatures teaching us to face disasters, with humour, personality, and crafted storytelling. Building the Four Creatures. From Reality to Myth First, we built the monsters on real foundations. Each disaster scenario began with something deeply human and relatable, everyday risks and real behaviour. No shortcuts before the magic. We built their DNA: quirks, fears, reactions, humour, physical rhythm, each creature instantly recognisable, even in silence. Crafting the Anatomy. Cute, Felty, and Purpose-Built We leaned into soft, felt textures, cute, warm, tactile. But every detail had a purpose. A bold balancing head-ball whose entire structure wobbles on instinct. A restless bird-like flyer, always hovering on the edge of escape. A volatile flammable hairball, chaotic by design. And the techno kid, with gaming equipment literally fused into his silhouette, part creature, part console. Each silhouette: function, humour, identity, amplified. The Turning Point: The Greek Voice-Acting Takeover Then came the unexpected joy, thanks to our Greek partners. Forget voice references, the team sent full-on acting videos: impersonations, micro-emotions, comedic beats, pure Greek rhythm. These sketches changed everything for our animators. They taught timing, showed us personality in motion, and gave our creatures Greek soul and ZANAD madness. World-Building: Sets, Outfits, Posters, Gadgets, and… Air Fresheners Characters locked—we built their worlds. Every set, from bedroom corners to living-room chaos, was built with obsessive, human detail,posters, gadgets, even air fresheners, all crafted to feel lived-in. Every set and outfit was custom-built, and, honestly, legally approved. (Yes, we’ll admit that.) We wanted four worlds you could actually step into. Four homes that felt real. Four environments that amplified personality, humour, and intent. A Cross-Border Collaboration That Just Clicked From grounded scenarios to felted monsters, Greek acting marathons to handcrafted worlds, this campaign is what happens when Egypt and Greece collide through creativity. Two cultures. Four creatures. One wild, entertaining message. That’s the ZANAD secret recipe!

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CALM IN THE FACE OF NATURAL DISASTER

Featured

Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

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BACK YOUR BLACK

Live + GFX

Cracking the Brief: The Red Sea Film Festival&nbsp;When we first tackled the creative direction for the Red Sea Film Festival, the mission was crystal clear: make the new identity come to life. This wasn’t just some paint-by-numbers gig; it was a deep dive into a digital landscape, pulling inspiration from the sleek interfaces of modern editing software. Think vibrant timelines—those pulsating visual flows we see in post-production. But hold on, this festival wasn’t just about pixels and codes; it’s tied to the rich, historical fabric of Jeddah’s Old Town, "Jeddah El-Balad." The real challenge? We had to fuse this cutting-edge digital vibe with the cinematic analog deep-rooted beauty and culture of the region.&nbsp;The Concept: Filmmaking as a Grand NarrativeAt the heart of it all, we’re telling the story of filmmakers—every single one of them, from the writer to the editor. We’re stitching together those pivotal moments into one unbroken journey. Imagine the birth of an idea, represented by this electrifying sphere of light. It’s not just a flicker; it’s the essence of inspiration, pulsating and transferring between artists as they collectively craft the film’s timeline. This timeline? It’s a living entity, a force that builds towards a climax—a vibrant signal that highlights the power of storytelling across the globe.&nbsp;The Execution: Sculpting a Harmonious Motion&nbsp;Now, to manifest this vision, we designed trophies that didn’t just sit there—they moved, they had purpose. Each trophy symbolizes a unique filmmaking discipline, posed boldly to exemplify the craft. They interact with that glowing ball of light, playing out a choreography that harkens back to stop-motion animation, contrasting against the smooth flow of the light. This dance highlights the organic yet structured nature that is filmmaking—where creativity surges freely, yet every department stands firm in its crucial role.&nbsp;By putting this dynamic together, we’re not just creating a visual feast; we’re paying tribute to the grit, the heart, and the precision of filmmaking. The timeline is ever-evolving, not just a narrative device but the backbone of this festival—where heritage clashes with innovation in a beautiful chaos. That’s the spirit we captured, the story we told. Pure art in motion.

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PANTHEON OF VISIONARIES

After many successful final products together, Good People’s Maged Nassar gave us full creative freedom to craft and animate this adrenaline-rush of an ad as we see fit. We explored several art directions, garnering a plethora of work-in-progress videos that we probably love just as much as the final outcome.&nbsp;

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JEELNA

The client gave us sports stickers. We brought the magic tricks.We ditched the storyboard and started experimenting, making sure we stayed true to the gritty, colorful energy of the retro panini stickers. Once we got our direction down, we edited them to a solid beat, syncing every frame with the music and a visual identity that worked with CocaCola red. &nbsp;

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WEAR YOUR JERSEY

One of the rare times where we don’t illustrate in-house. For Rexona’s sports-oriented film, we collaborated with Mohamed Mostafa, also known as Picasso, who ranks among one of the top illustrators in the world. To give every mascot its own identity and energy, we focused on animating and editing each one with a different spirit, to capture the motions people do in the sports world.&nbsp;

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ALPHABET OF CHEERING

We pulled out our grungy brushes and added beards onto a few adolescents and a few iconic thunderbolts here subliminally for Zain’s 5G BOLT campaign. Our 2D artists designed the skull character from scratch. Our compositor went nuts on the fish eye and biscuit scene.&nbsp;

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LIKE A BOLT

An outcome that we led creatively from start to finish. Du, Dubai’s main telecom company and UBER Dubai decided to collaborate to make people’s lives easier. We created a visually stimulating “Hall of Fame” featuring elements of the promotion along with everyday convenience items that people love to use.Our main references were foreign arthouse movies and the Avant Titter style of Almodovár, a Spanish filmmaker we admire.

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ADD LIFE TO LIFE

JWT Dubai wanted to create a heartwarming campaign for Nokia that reunited people who have traveled abroad to make a living and miss out on important moments with their families. Our favorite insight that inspired the aesthetic of the video was the retro flashcard that was used in the Philippines as an alternative to watching movies for those who couldn’t afford them.&nbsp; We’re very proud of this film because it made it into JWT’s annual report.&nbsp;

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OLIVIA, I'M HOME

This stunning film, which is very close to our hearts due to its cause, consciously explores the connection between our food and the planet. With our varying animated sequences moving together, we were able to aesthetically enrich an ad that flows beautifully, eventually leading up to the most important spherical “serving” of all-planet Earth. &nbsp;

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THE PLATE

Considerably the biggest film festival in the region, we were excited to craft all the film animations for the highly-acclaimed Gouna Film Festival including the logo reveal, moving posters, visuals for performances, and award presentations. Gouna is a beautiful all-year getaway destination that inspired us to use arches that mimicked the sun, moon, tides, and sea waves. Waves are simulated in the breaks and transitions, creating a film-noir-inspired shadow cast in every frame.For the Reda Troupe song, one of Egypt’s most acclaimed dance groups, we created illustrations and kaleidoscopic compositions that reflect the modern take of pure Egyptian music using the visual identity of the film festival. The video loops were cinematically hip indents.

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GOUNA FILM FESTIVAL

Campaign

The creatives back at Wunderman Thompson asked us to create three films that communicated the different features of the Opel Grandland. Using the monologue provided, we created a vision based on the man fantasizing about his new car, giving the film a modern, glossy, and appealing feel.We made sure to place the car in a futuristic garage so it doesn’t look abandoned like a floating vector. We especially like the usage of lights and different color tones in the film. &nbsp;

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OPEL, GRANDLAND

Another child was made from the action-packed duo between us and Director Maged Nassar. We were called in to give this ad some depth through mixed-media and illustrated frames.The juxtaposition between the light-hearted script along with the beautifully illustrated moving oil-painting-like shots created an intriguing copy for Mirinda’s two new sodas. &nbsp;

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I'M A NICE GUY

This CSR campaign for Oriental delights brand had to be delivered eight days before Ramadan, which is the Middle East’s religious Superbowl in the ad world. The challenge was making the calligraphy intriguing, and readable to honor the heritage of the Arabic language.

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LAHGET EL KARAM

Using the illustrations of artist Muhammad Mostafa, and being directed by Tariq Ali, we created a music video for one of Egypt’s top rock bands, Cairokee. It was one of the first animated videos with a fresh aesthetic in the region, as most music videos are usually real-footage based.

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SAMURAI

At some point, our team started getting nightmares of chocolate simulations from this ad. Think of “The Shining” but with chocolate ‘blood’. Our wacoms definitely saw the worst of us as we designed everything from scratch to make CGI chocolate look delicious and real.&nbsp;

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CELEBRATING CDM UPLIFT

Halva is a sweet confectionery, usually eaten in the Middle East. Halva in bread is the most common food that visitors bring to inmates in Egypt. We brought this insight to life, animating a prisoner who talks about how prison life is depressing but “the food is good”.

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THOSE WHO LOVE HALVA LOVE BAWADI 

Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

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A BANK TO TRUST

We had this concept of victorian gone kitch, inspired by René Magritte, The Avalanches/Frontier Psychiatrist video, and still life drawing in art schools in earlier years when we used to collect different elements and place them against a weird velvet structure that looked like ghosts most of the time! We created a CGI scene of both artist standing/setting covered in a velvet blanket, “Casper the friendly ghost look alike.” The elements from each track were placed artistically “a wood log and saw, plants, a pack of crackers ... etc.” lit in a renaissance feeling like the still life composition.

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A DAY AT...

A third strike with one of our favored producers and director that suited the whole team from creating characters that flashed during the film or even editing dance moves with the usual shenanigans of flags on fire bombarding our beloved Greek cousins in a friendly way.&nbsp; It was THAT electrifying that made the whole team go on a hiatus after this epic outcome!&nbsp;

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WHATSUPIA

We were challenged to develop a whole character out of an already-designed icon that shows a glimpse of a character. All we had were ears! Like no ordinary magician, we pulled it off. The Rabbit jumped quickly to life to resonate the under 10 mins delivery application that can evoke speed, efficiency, and trend! As the mascot creators, we took that personally and made it to the finish line setting a new record.

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RABBIT

Listen up, folks. We had a situation on our hands. Our blue friend, who looked like a monkey but claimed to be a space alien creature, needed some serious TLC. And that’s where we came in. Now, some people were skeptical about the whole surgical interference thing. But let me tell you, we knew what we were doing. We weren’t just a bunch of monkeys ourselves. We were determined to give our blue friend the care he deserved. And, man oh man, did we deliver. We fixed him up real good and sent him back into space looking and feeling his best. That’s just how we roll. Now, I hear some rumors floating around that our blue friend ain’t doing so hot these days. Might be the crack, or something. But let me tell ya, when he was under our care, he was the happiest little blue alien monkey you ever did see. We did right by him, and I know we’d do right by any living creature that came our way. That’s just how we do it in ZANAD.

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DANGO

A kick-ass visual and edit based on the new branding of GATES -the real estate developer. Somewhere between the minimalism of the new logo and a zillion data to showcase by the client commands, we managed to survive and come out with this piece in a fun process! A jamming session with our friend Bassem Gad from Rich Kids and Neobyrd that went straight out to tape from the first take.

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THIS IS GATES DEVELOPMENTS

A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic. Our most awarded yet:&nbsp;&nbsp;*Silver Ad of the Year in the “3D Animation Category” at Shots Awards 2023*Silver in the “CGI Category” at Ciclope Festival 2023*Silver in the “Animation Category” at Lynx 2023*Bronze in the “Script Category” at Lynx 2023*Shortlist in the “3D Animation Category” at D&amp;AD 2023*Official Selection in the “Commissioned Films Category” at the 64th Edition of Annecy Animation Film Festival 2024&nbsp;

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BEST SELLER

Creating an adorable monster representing local hustlers overhanging you while traveling is not for the faint of heart. But we did it! Our monster captures the whole experience of landing in a European country and being overhung by local hustlers for no good reason. We were challenged to create a monster that wasn’t too cute to be featured on TV, and boy, did we nail it! Our monster is adorable and scary at the same time. The film got all the little details that make it even more lovable - from the ambulance siren to the small car coming out of the parking spot. This creation is a hit for both Vodafone and ZANAD. We’re stoked to launch it through various marketing channels and see the monster become an icon. So come on, let’s rock and roll with our adorable monster and show the world what we’re made of!

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ROAMING MONSTER

We had a damn solo gig with no opening acts. It was rough, but we had to shoot gorilla style with Yehya’s (our 2D artist) mobile. And let me tell ya, editing those viral videos was no easy feat. But we did it, and we even wrapped it up with some graphics that over explain how our client is serving everything you’ve seen and witnessed on the internet. We added a freakin’ unicorn popping out of the mobile screen, but even that wasn’t enough! We may have gone a little overboard, but hey, that’s ZANADs way.

WEEKLY BUNDLES

Projects

Saturday at Museum Goulandri with Ethniki Insurance

A MATTER OF LIFE OR DEATH

SALAM 2.0

TODO

CALM IN THE FACE OF NATURAL DISASTER

BACK YOUR BLACK

PANTHEON OF VISIONARIES

JEELNA

WEAR YOUR JERSEY

ALPHABET OF CHEERING

LIKE A BOLT

ADD LIFE TO LIFE

OLIVIA, I'M HOME

THE PLATE

GOUNA FILM FESTIVAL

OPEL, GRANDLAND

I'M A NICE GUY

LAHGET EL KARAM

SAMURAI

CELEBRATING CDM UPLIFT

THOSE WHO LOVE HALVA LOVE BAWADI

A BANK TO TRUST

A DAY AT...

WHATSUPIA

RABBIT

DANGO

THIS IS GATES DEVELOPMENTS

BEST SELLER

ROAMING MONSTER

WEEKLY BUNDLES

SOLE MUSIC

ROAMING AROUND THE WORLD

POWER TO THE MOMS

I WANT JAM

A CINEMATIC RUSH

10 YEARS

VOY VOY VOY

HISTORY OF PAYMENT

LIFE IS WATER

SMOKEY EYES

A CINEMATIC ODYSSEY

THE SLEIGH TRAIL

harag w' marag

BALASH TEBOSNI

FREE TV

WHY NOT!

100% NATURAL

The Aquarium

MOGA HARRA

AL-GAMA'AH II