Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

DIRECTOR

CLIENT

AGENCY

PRODUCTION HOUSE

COUNTRY

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BACK YOUR BLACK

Our team of artists and animators unleashed their creative prowess, bringing the vignettes to life with a splash of audaciousness. Using blended traditional animation techniques with cutting-edge digital wizardry, creating a visually stunning spectacle that would make Iggy Pop himself raise an eyebrow in appreciation. Each vignette was a microcosm of artistry, a whirlwind of colors, textures, and movement.

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HISTORY OF PAYMENT

Mixed media

We had this concept of victorian gone kitch, inspired by René Magritte, The Avalanches/Frontier Psychiatrist video, and still life drawing in art schools in earlier years when we used to collect different elements and place them against a weird velvet structure that looked like ghosts most of the time! We created a CGI scene of both artist standing/setting covered in a velvet blanket, “Casper the friendly ghost look alike.” The elements from each track were placed artistically “a wood log and saw, plants, a pack of crackers ... etc.” lit in a renaissance feeling like the still life composition.

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A DAY AT...

Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

BACK YOUR BLACK

BACK YOUR BLACK

more work

HISTORY OF PAYMENT

A DAY AT...

A BANK TO TRUST