Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

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A BANK TO TRUST

A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic. Our most awarded yet:&nbsp;&nbsp;*Silver Ad of the Year in the “3D Animation Category” at Shots Awards 2023*Silver in the “CGI Category” at Ciclope Festival 2023*Silver in the “Animation Category” at Lynx 2023*Bronze in the “Script Category” at Lynx 2023*Shortlist in the “3D Animation Category” at D&amp;AD 2023*Official Selection in the “Commissioned Films Category” at the 64th Edition of Annecy Animation Film Festival 2024&nbsp;

ANIMATION DIRECTOR

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BEST SELLER

At some point, our team started getting nightmares of chocolate simulations from this ad. Think of “The Shining” but with chocolate ‘blood’. Our wacoms definitely saw the worst of us as we designed everything from scratch to make CGI chocolate look delicious and real.&nbsp;

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CELEBRATING CDM UPLIFT

Considerably the biggest film festival in the region, we were excited to craft all the film animations for the highly-acclaimed Gouna Film Festival including the logo reveal, moving posters, visuals for performances, and award presentations. Gouna is a beautiful all-year getaway destination that inspired us to use arches that mimicked the sun, moon, tides, and sea waves. Waves are simulated in the breaks and transitions, creating a film-noir-inspired shadow cast in every frame.For the Reda Troupe song, one of Egypt’s most acclaimed dance groups, we created illustrations and kaleidoscopic compositions that reflect the modern take of pure Egyptian music using the visual identity of the film festival. The video loops were cinematically hip indents.

A BANK TO TRUST

A BANK TO TRUST

more work

BEST SELLER

CELEBRATING CDM UPLIFT

GOUNA FILM FESTIVAL