Considerably the biggest film festival in the region, we were excited to craft all the film animations for the highly-acclaimed Gouna Film Festival including the logo reveal, moving posters, visuals for performances, and award presentations. Gouna is a beautiful all-year getaway destination that inspired us to use arches that mimicked the sun, moon, tides, and sea waves. Waves are simulated in the breaks and transitions, creating a film-noir-inspired shadow cast in every frame.For the Reda Troupe song, one of Egypt’s most acclaimed dance groups, we created illustrations and kaleidoscopic compositions that reflect the modern take of pure Egyptian music using the visual identity of the film festival. The video loops were cinematically hip indents.

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GOUNA FILM FESTIVAL

Lamar, a local beverage brand in Egypt, wanted to introduce their full range. This project was a great playground for us to direct and not just animate the ad. Syncing the motion of the falling leaf with the music, and making a simple ad with no extra “juice” visually interesting.Fun fact: not one real juice pack was used in this film.&nbsp;

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Featured

An outcome that we led creatively from start to finish. Du, Dubai’s main telecom company and UBER Dubai decided to collaborate to make people’s lives easier. We created a visually stimulating “Hall of Fame” featuring elements of the promotion along with everyday convenience items that people love to use.Our main references were foreign arthouse movies and the Avant Titter style of Almodovár, a Spanish filmmaker we admire.

CLIENT 

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ADD LIFE TO LIFE

A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic.

ANIMATION DIRECTOR

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GOUNA FILM FESTIVAL

GOUNA FILM FESTIVAL

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ADD LIFE TO LIFE

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