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harag w' marag

Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

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Featured

Live + GFX

The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.&nbsp;

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10 YEARS

Lamar, a local beverage brand in Egypt, wanted to introduce their full range. This project was a great playground for us to direct and not just animate the ad. Syncing the motion of the falling leaf with the music, and making a simple ad with no extra “juice” visually interesting.Fun fact: not one real juice pack was used in this film.&nbsp;

harag w' marag

harag w' marag

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10 YEARS

100% NATURAL