A cinematic odyssey of the industry's rise, portrayed through a giant's journey from the depths of the sea to the highest skies. And the best part? It's infused with references from classic movies inspired by the brilliant Moebius!

CLIENT

DIRECTOR

PRODUCTION

COUNTRY

large_web rsff.jpg

medium_web rsff.jpg

small_web rsff.jpg

thumbnail_web rsff.jpg

web rsff.jpg

A CINEMATIC ODYSSEY

Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

AGENCY

PRODUCTION HOUSE

large_web pepsi.jpg

medium_web pepsi.jpg

small_web pepsi.jpg

thumbnail_web pepsi.jpg

web pepsi.jpg

BACK YOUR BLACK

Featured

Live + GFX

Hey, rebels! Let me tell you a little story about a job that really hit all the right keys back in 2015. We were working on a new branding for a music channel, and, boy oh boy, did it feel like a dream come true! As a die-hard fans of MTV, this was our chance to shine. We started with the sketching phase, and the client was a music producer known for scouting new talents. Talk about doubling the excitement! We were young and eager to deliver something fresh and cutting-edge. But then, surprise surprise, the guy started getting cold feet. He felt like our vision was too intimidating for the masses in Egypt. He thought we were too advanced for the local taste. Well, you know what I say to that? Rebel yell, baby! We don't back down from a challenge. We don't settle for mediocrity. We push the boundaries and we make things happen. Sure, it's not always easy. Sometimes, you have to fight tooth and nail for your vision. But that's what makes it all the more satisfying when you finally see it come to life. So to all you rebels out there, don't let anyone tell you that your ideas are too big, too bold, or too fresh. Keep pushing, keep fighting, and keep living that rebel lifestyle. Because when you do, you'll make magic happen… even if the client didn't answer your finance call collecting the paychecks. Rock on, rebels!

large_web freetv.jpg

medium_web freetv.jpg

small_web freetv.jpg

thumbnail_web freetv.jpg

web freetv.jpg

FREE TV

Campaign

One of the rare times where we don’t illustrate in-house. For Rexona’s sports-oriented film, we collaborated with Mohamed Mostafa, also known as Picasso, who ranks among one of the top illustrators in the world. To give every mascot its own identity and energy, we focused on animating and editing each one with a different spirit, to capture the motions people do in the sports world.&nbsp;

A CINEMATIC ODYSSEY

A CINEMATIC ODYSSEY

more work

BACK YOUR BLACK

FREE TV

ALPHABET OF CHEERING