A kick-ass visual and edit based on the new branding of GATES -the real estate developer. Somewhere between the minimalism of the new logo and a zillion data to showcase by the client commands, we managed to survive and come out with this piece in a fun process! A jamming session with our friend Bassem Gad from Rich Kids and Neobyrd that went straight out to tape from the first take.

DIRECTOR

CLIENT

AGENCY

PRODUCTON HOUSE

COUNTRY

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THIS IS GATES DEVELOPMENTS

A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic.

ANIMATION DIRECTOR

PRODUCTION HOUSE

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BEST SELLER

The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.&nbsp;

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10 YEARS

Hey, rebels! Let me tell you a little story about a job that really hit all the right keys back in 2015. We were working on a new branding for a music channel, and, boy oh boy, did it feel like a dream come true! As a die-hard fans of MTV, this was our chance to shine. We started with the sketching phase, and the client was a music producer known for scouting new talents. Talk about doubling the excitement! We were young and eager to deliver something fresh and cutting-edge. But then, surprise surprise, the guy started getting cold feet. He felt like our vision was too intimidating for the masses in Egypt. He thought we were too advanced for the local taste. Well, you know what I say to that? Rebel yell, baby! We don't back down from a challenge. We don't settle for mediocrity. We push the boundaries and we make things happen. Sure, it's not always easy. Sometimes, you have to fight tooth and nail for your vision. But that's what makes it all the more satisfying when you finally see it come to life. So to all you rebels out there, don't let anyone tell you that your ideas are too big, too bold, or too fresh. Keep pushing, keep fighting, and keep living that rebel lifestyle. Because when you do, you'll make magic happen… even if the client didn't answer your finance call collecting the paychecks. Rock on, rebels!

THIS IS GATES DEVELOPMENTS

THIS IS GATES DEVELOPMENTS

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BEST SELLER

10 YEARS

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