DIRECTOR

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MOGA HARRA

The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.&nbsp;

CLIENT

AGENCY

PRODUCTION HOUSE

COUNTRY

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10 YEARS

El Gamaa — Season Two Opening SequenceFor the second season of El Gamaa, the story steps into darker terrain—unfolding a chapter of Egypt’s past where ideals clashed, and shadows grew long. The brief wasn’t to retell history. It was to haunt it. We crafted a live-action opening, drawing inspiration from Akira Kurosawa’s rice paper compositions—layered silhouettes, backlit tension, movement behind screens. Every frame was designed like a secret being overheard. Characters appear as echoes, not portraits. Events aren’t shown—they’re suggested, like ink bleeding through fragile paper. The visual language honored the era without reenacting it. We let the fear sit still. We let the silence carry weight. And in those few opening seconds, history became memory—fleeting, uncertain, and far from resolved.

DIRECTORS

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AL-GAMA'AH II

Film Branding

At some point, our team started getting nightmares of chocolate simulations from this ad. Think of “The Shining” but with chocolate ‘blood’. Our wacoms definitely saw the worst of us as we designed everything from scratch to make CGI chocolate look delicious and real.&nbsp;

MOGA HARRA

MOGA HARRA

more work

10 YEARS

AL-GAMA'AH II

CELEBRATING CDM UPLIFT