DIRECTOR

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MOGA HARRA

Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

CLIENT

AGENCY

PRODUCTION HOUSE

COUNTRY

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A BANK TO TRUST

Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

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BACK YOUR BLACK

Featured

Live + GFX

One of the rare times where we don’t illustrate in-house. For Rexona’s sports-oriented film, we collaborated with Mohamed Mostafa, also known as Picasso, who ranks among one of the top illustrators in the world. To give every mascot its own identity and energy, we focused on animating and editing each one with a different spirit, to capture the motions people do in the sports world.&nbsp;

MOGA HARRA

MOGA HARRA

more work

A BANK TO TRUST

BACK YOUR BLACK

ALPHABET OF CHEERING