DIRECTOR

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MOGA HARRA

Lamar, a local beverage brand in Egypt, wanted to introduce their full range. This project was a great playground for us to direct and not just animate the ad. Syncing the motion of the falling leaf with the music, and making a simple ad with no extra “juice” visually interesting.Fun fact: not one real juice pack was used in this film.&nbsp;

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AGENCY

PRODUCTION HOUSE

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100% NATURAL

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A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic. Our most awarded yet:&nbsp;&nbsp;*Silver Ad of the Year in the “3D Animation Category” at Shots Awards 2023*Silver in the “CGI Category” at Ciclope Festival 2023*Silver in the “Animation Category” at Lynx 2023*Bronze in the “Script Category” at Lynx 2023*Shortlist in the “3D Animation Category” at D&amp;AD 2023*Official Selection in the “Commissioned Films Category” at the 64th Edition of Annecy Animation Film Festival 2024&nbsp;

ANIMATION DIRECTOR

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An outcome that we led creatively from start to finish. Du, Dubai’s main telecom company and UBER Dubai decided to collaborate to make people’s lives easier. We created a visually stimulating “Hall of Fame” featuring elements of the promotion along with everyday convenience items that people love to use.Our main references were foreign arthouse movies and the Avant Titter style of Almodovár, a Spanish filmmaker we admire.

MOGA HARRA

MOGA HARRA

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BEST SELLER

ADD LIFE TO LIFE