The team tackled a mind-bending brief for a Greek water brand – think raw, emotional footage capturing the essence of the Aegean. We dived into uncharted waters, turning a simple concept into a liquid revolution. From white ink on dark glass to a 3D spectacle, it's more than keywords; it's a visual symphony syncing with the photographic sequence for a tidal wave of emotions.

CLIENT

DIRECTOR

PRODUCTION HOUSE

COUNTRY

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LIFE IS WATER

Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

AGENCY

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Featured

Live + GFX

Hey, rebels! Let me tell you a little story about a job that really hit all the right keys back in 2015. We were working on a new branding for a music channel, and, boy oh boy, did it feel like a dream come true! As a die-hard fans of MTV, this was our chance to shine. We started with the sketching phase, and the client was a music producer known for scouting new talents. Talk about doubling the excitement! We were young and eager to deliver something fresh and cutting-edge. But then, surprise surprise, the guy started getting cold feet. He felt like our vision was too intimidating for the masses in Egypt. He thought we were too advanced for the local taste. Well, you know what I say to that? Rebel yell, baby! We don't back down from a challenge. We don't settle for mediocrity. We push the boundaries and we make things happen. Sure, it's not always easy. Sometimes, you have to fight tooth and nail for your vision. But that's what makes it all the more satisfying when you finally see it come to life. So to all you rebels out there, don't let anyone tell you that your ideas are too big, too bold, or too fresh. Keep pushing, keep fighting, and keep living that rebel lifestyle. Because when you do, you'll make magic happen… even if the client didn't answer your finance call collecting the paychecks. Rock on, rebels!

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FREE TV

Campaign

Considerably the biggest film festival in the region, we were excited to craft all the film animations for the highly-acclaimed Gouna Film Festival including the logo reveal, moving posters, visuals for performances, and award presentations. Gouna is a beautiful all-year getaway destination that inspired us to use arches that mimicked the sun, moon, tides, and sea waves. Waves are simulated in the breaks and transitions, creating a film-noir-inspired shadow cast in every frame.For the Reda Troupe song, one of Egypt’s most acclaimed dance groups, we created illustrations and kaleidoscopic compositions that reflect the modern take of pure Egyptian music using the visual identity of the film festival. The video loops were cinematically hip indents.

LIFE IS WATER

LIFE IS WATER

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GOUNA FILM FESTIVAL