100% NATURAL
Lamar, a local beverage brand in Egypt, wanted to introduce their full range. This project was a great playground for us to direct and not just animate the ad. Syncing the motion of the falling leaf with the music, and making a simple ad with no extra “juice” visually interesting.
Fun fact: not one real juice pack was used in this film.
100% NATURAL
DIRECTORTARIQ ALI
CLIENTLAMAR
AGENCYKAIRO
PRODUCTION HOUSELUMIERE FILMS
COUNTRYEGYPT
2022