10 YEARS

The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.