The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.&nbsp;

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10 YEARS

Listen up, folks. We had a situation on our hands. Our blue friend, who looked like a monkey but claimed to be a space alien creature, needed some serious TLC. And that’s where we came in. Now, some people were skeptical about the whole surgical interference thing. But let me tell you, we knew what we were doing. We weren’t just a bunch of monkeys ourselves. We were determined to give our blue friend the care he deserved. And, man oh man, did we deliver. We fixed him up real good and sent him back into space looking and feeling his best. That’s just how we roll. Now, I hear some rumors floating around that our blue friend ain’t doing so hot these days. Might be the crack, or something. But let me tell ya, when he was under our care, he was the happiest little blue alien monkey you ever did see. We did right by him, and I know we’d do right by any living creature that came our way. That’s just how we do it in ZANAD.

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DANGO

Mascots

Considerably the biggest film festival in the region, we were excited to craft all the film animations for the highly-acclaimed Gouna Film Festival including the logo reveal, moving posters, visuals for performances, and award presentations. Gouna is a beautiful all-year getaway destination that inspired us to use arches that mimicked the sun, moon, tides, and sea waves. Waves are simulated in the breaks and transitions, creating a film-noir-inspired shadow cast in every frame.For the Reda Troupe song, one of Egypt’s most acclaimed dance groups, we created illustrations and kaleidoscopic compositions that reflect the modern take of pure Egyptian music using the visual identity of the film festival. The video loops were cinematically hip indents.

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GOUNA FILM FESTIVAL

Campaign

An outcome that we led creatively from start to finish. Du, Dubai’s main telecom company and UBER Dubai decided to collaborate to make people’s lives easier. We created a visually stimulating “Hall of Fame” featuring elements of the promotion along with everyday convenience items that people love to use.Our main references were foreign arthouse movies and the Avant Titter style of Almodovár, a Spanish filmmaker we admire.

10 YEARS

10 YEARS

more work

DANGO

GOUNA FILM FESTIVAL

ADD LIFE TO LIFE