SOLE MUSIC

In our culture, music is in the core. So when we heard about a cool initiative to create a device that would let deaf people feel the beat, we knew we had to jump in. Our team went all out to make sound frequencies more tangible. We wanted to create something that was not only effective but also had the hip factor of sneaker ads where we mixed 3D animation and motion graphics to show sound frequencies turning into vibrant patterns and shapes. Not to mention the visuals and social media graphics to spread the word about the initiative. Super proud to have been a part of this. Let’s work together to spread the joy of music. As Henry Rollins once said “let’s let music play us instead of the other way around.”