This CSR campaign for Oriental delights brand had to be delivered eight days before Ramadan, which is the Middle East’s religious Superbowl in the ad world. The challenge was making the calligraphy intriguing, and readable to honor the heritage of the Arabic language.

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Started with cartoonish mask doodles and ended up being a torn, untamed psychedelic film.&nbsp;A great track and the rogue, grungy art direction of this ad gave us the fluidity and freedom to add graphics, post- production effects, and doodles to create something psychedelic.&nbsp;The visual can speak for itself.

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Featured

Live + GFX

A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic.

ANIMATION DIRECTOR

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Listen up, folks. We had a situation on our hands. Our blue friend, who looked like a monkey but claimed to be a space alien creature, needed some serious TLC. And that’s where we came in. Now, some people were skeptical about the whole surgical interference thing. But let me tell you, we knew what we were doing. We weren’t just a bunch of monkeys ourselves. We were determined to give our blue friend the care he deserved. And, man oh man, did we deliver. We fixed him up real good and sent him back into space looking and feeling his best. That’s just how we roll. Now, I hear some rumors floating around that our blue friend ain’t doing so hot these days. Might be the crack, or something. But let me tell ya, when he was under our care, he was the happiest little blue alien monkey you ever did see. We did right by him, and I know we’d do right by any living creature that came our way. That’s just how we do it in ZANAD.

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LAHGET EL KARAM

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