At some point, our team started getting nightmares of chocolate simulations from this ad. Think of “The Shining” but with chocolate ‘blood’. Our wacoms definitely saw the worst of us as we designed everything from scratch to make CGI chocolate look delicious and real.&nbsp;

DIRECTOR

CLIENT

AGENCY

PRODUCTION HOUSE

COUNTRY

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CELEBRATING CDM UPLIFT

Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

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A BANK TO TRUST

The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.&nbsp;

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10 YEARS

Our team of artists and animators unleashed their creative prowess, bringing the vignettes to life with a splash of audaciousness. Using blended traditional animation techniques with cutting-edge digital wizardry, creating a visually stunning spectacle that would make Iggy Pop himself raise an eyebrow in appreciation. Each vignette was a microcosm of artistry, a whirlwind of colors, textures, and movement.

CELEBRATING CDM UPLIFT

CELEBRATING CDM UPLIFT

more work

A BANK TO TRUST

10 YEARS

HISTORY OF PAYMENT