ROAMING MONSTER

Creating an adorable monster representing local hustlers overhanging you while traveling is not for the faint of heart. But we did it! Our monster captures the whole experience of landing in a European country and being overhung by local hustlers for no good reason.
We were challenged to create a monster that wasn’t too cute to be featured on TV, and boy, did we nail it! Our monster is adorable and scary at the same time. The film got all the little details that make it even more lovable - from the ambulance siren to the small car coming out of the parking spot.
This creation is a hit for both Vodafone and ZANAD. We’re stoked to launch it through various marketing channels and see the monster become an icon. So come on, let’s rock and roll with our adorable monster and show the world what we’re made of!

ROAMING MONSTER

DIRECTORTARIQ ALI
CLIENTVODAFONE
AGENCYJWT
PRODUCTION HOUSEJWT
COUNTRYEGYPT
2013

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