SALAM 2.0

We partnered with GoodPeople and Leo Burnett alongside creative visionary Ali Ali to craft something extraordinary for Salam SA. 

 

This wasn't just a campaign, it was a masterclass in production versatility.

 

We pushed our technical arsenal across four distinct production disciplines: cutting-edge CGI, sophisticated mixed-media integration, hand-crafted 2D animation, and immersive 3D environments.

 

 Each style brought its own language, its own precision, its own visual impact. The real magic? Seamlessly weaving them together into a single narrative that bounces between nostalgic imagination and visceral live-action reality.

 

From concept to final frame, this spot demanded exacting craftsmanship at every stage meticulous pre-production planning, technically ambitious post-production, and uncompromising attention to detail. 

We partnered with GoodPeople and Leo Burnett alongside creative visionary Ali Ali to craft something extraordinary for Salam SA. 

This wasn't just a campaign, it was a masterclass in production versatility.

We pushed our technical arsenal across four distinct production disciplines: cutting-edge CGI, sophisticated mixed-media integration, hand-crafted 2D animation, and immersive 3D environments.

 Each style brought its own language, its own precision, its own visual impact. The real magic? Seamlessly weaving them together into a single narrative that bounces between nostalgic imagination and visceral live-action reality.

From concept to final frame, this spot demanded exacting craftsmanship at every stage meticulous pre-production planning, technically ambitious post-production, and uncompromising attention to detail. 

The result is a telecom odyssey that doesn't just showcase diversity of style, it demonstrates the depth of creative thinking and technical mastery required to execute at the highest level.


 

The result is a telecom odyssey that doesn't just showcase diversity of style, it demonstrates the depth of creative thinking and technical mastery required to execute at the highest level.

SALAM 2.0

AGENCYSATCHI & SATCHI
DIRECTORALI ALI
ANIMATION DIRECTOR TARIQ ALI
PRODUCTIONGOOD PEOPLE
2025

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