An outcome that we led creatively from start to finish. Du, Dubai’s main telecom company and UBER Dubai decided to collaborate to make people’s lives easier. We created a visually stimulating “Hall of Fame” featuring elements of the promotion along with everyday convenience items that people love to use.Our main references were foreign arthouse movies and the Avant Titter style of Almodovár, a Spanish filmmaker we admire.

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ADD LIFE TO LIFE

Lamar, a local beverage brand in Egypt, wanted to introduce their full range. This project was a great playground for us to direct and not just animate the ad. Syncing the motion of the falling leaf with the music, and making a simple ad with no extra “juice” visually interesting.Fun fact: not one real juice pack was used in this film.&nbsp;

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100% NATURAL

Featured

Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

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A BANK TO TRUST

Hey, rebels! Let me tell you a little story about a job that really hit all the right keys back in 2015. We were working on a new branding for a music channel, and, boy oh boy, did it feel like a dream come true! As a die-hard fans of MTV, this was our chance to shine. We started with the sketching phase, and the client was a music producer known for scouting new talents. Talk about doubling the excitement! We were young and eager to deliver something fresh and cutting-edge. But then, surprise surprise, the guy started getting cold feet. He felt like our vision was too intimidating for the masses in Egypt. He thought we were too advanced for the local taste. Well, you know what I say to that? Rebel yell, baby! We don't back down from a challenge. We don't settle for mediocrity. We push the boundaries and we make things happen. Sure, it's not always easy. Sometimes, you have to fight tooth and nail for your vision. But that's what makes it all the more satisfying when you finally see it come to life. So to all you rebels out there, don't let anyone tell you that your ideas are too big, too bold, or too fresh. Keep pushing, keep fighting, and keep living that rebel lifestyle. Because when you do, you'll make magic happen… even if the client didn't answer your finance call collecting the paychecks. Rock on, rebels!

ADD LIFE TO LIFE

ADD LIFE TO LIFE

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100% NATURAL

A BANK TO TRUST

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