JWT Dubai wanted to create a heartwarming campaign for Nokia that reunited people who have traveled abroad to make a living and miss out on important moments with their families. Our favorite insight that inspired the aesthetic of the video was the retro flashcard that was used in the Philippines as an alternative to watching movies for those who couldn’t afford them.&nbsp; We’re very proud of this film because it made it into JWT’s annual report.&nbsp;

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OLIVIA, I'M HOME

An outcome that we led creatively from start to finish. Du, Dubai’s main telecom company and UBER Dubai decided to collaborate to make people’s lives easier. We created a visually stimulating “Hall of Fame” featuring elements of the promotion along with everyday convenience items that people love to use.Our main references were foreign arthouse movies and the Avant Titter style of Almodovár, a Spanish filmmaker we admire.

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ADD LIFE TO LIFE

Featured

One of the rare times where we don’t illustrate in-house. For Rexona’s sports-oriented film, we collaborated with Mohamed Mostafa, also known as Picasso, who ranks among one of the top illustrators in the world. To give every mascot its own identity and energy, we focused on animating and editing each one with a different spirit, to capture the motions people do in the sports world.&nbsp;

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ALPHABET OF CHEERING

We had this concept of victorian gone kitch, inspired by René Magritte, The Avalanches/Frontier Psychiatrist video, and still life drawing in art schools in earlier years when we used to collect different elements and place them against a weird velvet structure that looked like ghosts most of the time! We created a CGI scene of both artist standing/setting covered in a velvet blanket, “Casper the friendly ghost look alike.” The elements from each track were placed artistically “a wood log and saw, plants, a pack of crackers ... etc.” lit in a renaissance feeling like the still life composition.

OLIVIA, I'M HOME

OLIVIA, I'M HOME

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ADD LIFE TO LIFE

ALPHABET OF CHEERING

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