TODO

Edita’s Todo characters had an identity problem. Round. Friendly. Forgettable. The kind of mascots that could’ve belonged to anyone. We weren’t here to kill them — just fix them.

One rule: don’t go too far. So we didn’t. We pushed the anatomy just enough for each character to own their silhouette. Gave them each a backstory — where they came from, what drives them, why they’re here. Then built the rest from that. An emergency finger that isn’t a joke, it’s a personality. A wardrobe that’s not costume design, it’s character design.

Same Todo. Finally got a face — and a life — to match. It’s alivereee!!!!