Halva is a sweet confectionery, usually eaten in the Middle East. Halva in bread is the most common food that visitors bring to inmates in Egypt. We brought this insight to life, animating a prisoner who talks about how prison life is depressing but “the food is good”.

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THOSE WHO LOVE HALVA LOVE BAWADI 

Hey, rebels! Let me tell you a little story about a job that really hit all the right keys back in 2015. We were working on a new branding for a music channel, and, boy oh boy, did it feel like a dream come true! As a die-hard fans of MTV, this was our chance to shine. We started with the sketching phase, and the client was a music producer known for scouting new talents. Talk about doubling the excitement! We were young and eager to deliver something fresh and cutting-edge. But then, surprise surprise, the guy started getting cold feet. He felt like our vision was too intimidating for the masses in Egypt. He thought we were too advanced for the local taste. Well, you know what I say to that? Rebel yell, baby! We don't back down from a challenge. We don't settle for mediocrity. We push the boundaries and we make things happen. Sure, it's not always easy. Sometimes, you have to fight tooth and nail for your vision. But that's what makes it all the more satisfying when you finally see it come to life. So to all you rebels out there, don't let anyone tell you that your ideas are too big, too bold, or too fresh. Keep pushing, keep fighting, and keep living that rebel lifestyle. Because when you do, you'll make magic happen… even if the client didn't answer your finance call collecting the paychecks. Rock on, rebels!

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FREE TV

Campaign

Bank ads in Egypt tend to be extremely banal. We covered the main transactions and alternative channels of CIB with a light-hearted simple animation that keeps audiences engaged.

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A BANK TO TRUST

A paper-free, tree-loving film, a gift from us to the publishing industry. The script is written to emphasize how the client might not create/write/make books. Still, they handle everything else that’s book related. Our team, with the oversight of the directors were very hands-on during the process, experimenting with sketches, mood boards, art direction, and mixed media to explore the best way to visually communicate the script, a wild journey of coming up with a digital all CGI style that relatable to all the classic readers inspired by letter pressing and grainy craft paper. It’s safe to say we are proud of our child’s bold final aesthetic. Our most awarded yet:&nbsp;&nbsp;*Silver Ad of the Year in the “3D Animation Category” at Shots Awards 2023*Silver in the “CGI Category” at Ciclope Festival 2023*Silver in the “Animation Category” at Lynx 2023*Bronze in the “Script Category” at Lynx 2023*Shortlist in the “3D Animation Category” at D&amp;AD 2023*Official Selection in the “Commissioned Films Category” at the 64th Edition of Annecy Animation Film Festival 2024&nbsp;

ANIMATION DIRECTOR

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THOSE WHO LOVE HALVA LOVE BAWADI

THOSE WHO LOVE HALVA LOVE BAWADI

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A BANK TO TRUST

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